WOMEN IN MUSIC EXECUTIVES PANEL
Theda Sandiford
SVP of Commerce & Digital, Def Jam Records
Theda Sandiford is the SVP of Commerce & Digital Marketing at Def Jam Records where she leverages her diverse experience in music, tech, gaming, advertising and ecommerce as well as her passion for pop culture to drive audience development and revenue for Def Jam Recordings. Sandiford is also a widely collected visual artist and certified sommelier.
Sammye-Ruth Scott
Director of A&R,
Atlantic Records
Sammye-Ruth Scott is proactive, selfless, and conscientious continuing to make her mark as a leading woman in the music industry. Hailing from The River City of Chattanooga, Tennessee, she aims to cultivate and create lasting entertainment experiences. She takes pride in not only being knowledgeable in all things music, but passing down that knowledge attained to others. She is currently the Director of A&R Urban at Atlantic Records, where she continues to leave her footprint in the ever evolving hip-hop industry.
Jasmine Crowder
Director of Marketing, BeatStars
Jasmine Crowder is the Marketing Director at BeatStars, a global music marketplace that has paid out over $100 million to independent creators. She got her BS in Marketing (2015) and an MBA in International Business (2017). Following Graduate School, she worked in education for 3 years prior to launching her own boutique marketing agency, Kanon Media Group. During this time, she was rated a top-rated digital marketer by platforms such as UpWork, and worked with companies of all sizes and industries to develop a revenue-generating marketing strategy. Now with BeatStars, she leads a team of 20+ marketers, and helps the company reach its full potential through domestic and global business and digital marketing development.
Brittney King Brock
President of Operations / GM, 10K Projects + Founder, King Creative Group
Brock is the President of Operation and General Manager at 10k Projects and Founder of King Creative Group, a creative and management agency that provides independent A&R administration, talent management, brand strategy, and creative consulting. Previously, she worked as a Producer for the Oprah Winfrey Network, a director of A&R for Sean Combs at Bad Boy Entertainment, and a talent manager for Combs’ Revolt TV; she oversaw the network’s on-air talent pool. She began her career in Atlanta as a talent manager at Content Creative Services, where she managed the day-to-day work of artists including Usher, Justin Bieber, Bryan Michael Cox, and Mary J. Blige.